Workshops – Thematic Divisions Ibercom (TDIs)

Cultural Policies, technologies and spheres of power (TDI 1)

Coordination: Francisco Sierra (U. de Sevilla), Luis Humberto Marcos (ISMAI-Instituto Universitario-Portugal), Enrique Sánchez (U. de Guadalajara-Mexico), Eliseo Colón (U. de Puerto Rico)

- The role of information technologies and new experiences in the democratization of the media space, of its social uses, and of the right to appropriation of this space for different communication and expression practices in conjunction with the design of new participatory spheres.

- Towards the definition of a new map of the relations between plural bodies of cultural planning and the right to communication: accessibility and diversity as constituent aspects.

- New communication models and the construction of network environments as part of the public sphere.

- Regulatory aspects: governance and modalities of authorship.

Communication structures and support: production, consumption and reception (TDI 2)

Coordination: Xosé Videla (UdC), Francisco Campos (USC), Isabel Ferin Cunha (U. Coimbra- Portugal), João Freire (UFRJ – Brazil)

-Study of creativity, design, innovation and planning for production and management of journalistic contents in print, audiovisual and digital media, social networks and other forms of communication relating to them.

-Organizational and Professional conditions of the journalistic activity and other forms of communication.

- Criteria and systems of quality, regulation, co-regulation, auto-regulation, social responsibility and intellectual property related to professional and business contexts of information and communication.

-Techniques and forms of ideation, creation, innovation, production, relation, mediation, interaction and flow of information and circulation.

- Tendencies, strategies and techniques of promotion and commercialization of communication and information products, goods and services.

-Changes taking place in the communication market and the effects of the crisis on the business structure of the media.

-Evolution of business structures and models of traditional media and the new forms and agents (micromedia, infomediaries, platforms) in the value chain for production, intermediation and distribution of contents.

-Convergence of contents and platforms. Multimedia consumption. Transmedia and cross-media products. The study of audiences applied to traditional and new media.

-Mobility communication and through virtual social networks.

- New trends and forms of reception, consumption, interaction and participation of users and audiences.

Strategic, organizational and advertising communication (TDI 3)

Coordination: Margarida Maria Krohling Kunsch (USP-Brazil), Emma Torres (UVigo), Carmen Costa (UdC), Enrique Castelló (USC)

Analysis and reflection on new forms of corporate communication and advertising in the light of new channels and supports, strategies that set them in motion as well as the achievements. A look at the social actors that communicate (companies, institutions, political parties, associations…) and at the relation processes with their audiences. New proposals, Network communication and multimedia communication.

Lines of work:

- Communication strategies

- Crisis communication. Risk communication

- Business and institutional communication

- Social networks and corporate communication

- Reputation 2.0 and digital strategy

- Advertisement and new alternatives

Theory and research methods (TDI 4)

Coordination: Miguel Silva (U.Porto-Portugal), Raúl Fuentes (Iteso- Mexico), Lucrécia Ferrara (PUCSP- Brazil), Richard Romancini (USP-Brazil)

Methodological challenges issued by new territories and the new phenomena of a changing world. Methodological reflection on experiences arising from the research work: obstacles and resignations faced by the research practice.

Lines of work:

- Methodological evaluation of the study on communication. Methodological designs for empirical researches.

- New developments on techniques, tools and quantitative and qualitative procedures.

- Fieldwork experiences.

- Problems and possibilities of participatory research methods.

- Advantage and constraints of methodological triangulation strategies.

- Methodological proposals for the empirical approach to the cyber world.

- Resources and policies that support empirical research on communication and culture.

- Practices and methods around epistemologies of the South.

Educommunication (TDI 5)

Coordination: Marcelo Martínez (USC), Adilson Citelli (USP – Brazil), Gabriel Kaplun (U. de la República-Uruguay), Lucía Castellón (U. Mayor-Chile)

Educommunication as eidos of interdisciplinary research which transcends the limits between education and communication in order to provide meeting places and shared workspaces, either from reflective analysis or from any type of creative activity, beyond a literacy act, being it an action with compromise with an individual, the others and the environment.

The lines proposed for the debate are the following:

- Educommunication projects as tools for social transformation and community enhancement: processes and products.

- The acquisition of communicative competencies from a critical perspective: means of participation and decision-making.

- Intervention and significant learning methodologies: experiment-ability in educommunication action.

- Frontloading and multiple intelligences in educommunication: emotionality of human making.

Communication discourses: migrations, genders, citizen movement, folkcommunication (TDI 6)

Coordination: Aimée Vega Montiel (UNAM – Mexico), Cicilia Peruzzo (UNESP-Brazil), Conceição Lopes (U. de Aveiro-Portugal), Olga Osorio (UdC)

Actions of borrowing and democratizing communication as a common good, against delegitimization and the fencing of the hegemonic power of communication spaces and spheres of social and cultural representation reactivate cosmovisions, knowing and doings, beliefs, forms of organization, social and citizen networks, forms of narration and expression, ways of being and behaving… peculiar to interaction and the daily-ness in cultures and political and class mobilization. The TDI may therefore include the following lines of study:

- Popular culture and communication: memory, transference, expression and appropriations of communication in the altermundialism and diversity.

- Communicative and organizational action in social and cultural movements in Latin America.

- Stereotypes and delegitimization of social and cultural groups in Latin America: hegemonic powers, citizen processes and the media.

- Resistance and transformation of cultures and peoples over communicative hegemony.

- Coexistence, everydayness and narrativity in Latin American societies and cultures.

- Latin America and communicative democratization.

Film and audiovisual studies (TDI 7)

Coordination: José Luis Castro de Paz (USC), Gustavo Aprea (UBA- Argentina), Vitor Reia (U. do Algarve-Portugal), Renato Luiz Pucci Junior (UAM-Brazil)

Analysis and study of cinema and audiovisual production, examining carefully their current transformation and identity function. Among other contributions, the following are proposed:

- Creation of contents, formats and technology.

- Changes in the programming, accessibility and the new role of audiences in radio and television.

- Film analysis from historic and social contexts in which films are produced.

- Authorship and national cinemas.

History of Communication and the media (TDI 8)

Coordination: Alberto Pena (UVigo), Xosé Ramón Pousa (USC), António Holdlfeld (PUCRS-Brazil), Eduardo Gutiérrez (U. Javeriana, Cali- Colombia)

- Historic study of broadcasters, supporters, recipients and messages of social communication in any of their general dimensions. Political, social, cultural or economic perspectives. The great discursive models: news, advertising and propagandistic. Dynamics of interaction among the media, the sources and the audiences.

- Study of historic evolution of communication enterprises, technologies and audiences in several countries and territories. Methodological experiences and innovations, national and international historiographies and new scientific sources and approaches.

- History of Communication through audiovisual aids: Cinema, Radio, Television and Digital Media.

- Cross-sectional histories: History of Communication, History of the Press, History of Culture and the Media.


Coordinator: Xosé Rúas (UVigo)

The Congress opens a stream aimed at research groups that can submit proposals related to their fields of study, with the remit to include them as specific chapters of the book which will be published after its celebration.

Each group shall indicate title, theme table for which registration is requested as moderator of abstracts and proposed papers, according to registration requirements and style standards    listed in the terms of reference of the Congress. A minimum of five papers from two countries or centres are needed for its approval and presentation.

Proposals of groups, titles, moderators and associated communications will be sent by email to, within the same time-frame that sets the “call for papers”. As soon as you receive the acceptance of your proposal, each group will be required to pay a fee of 100 euros, plus the registration fee established for each Congress attendee.

The definition of an Ibero-American agenda –scientific and political- for cooperation with IAMCR
The International Association of Media and Communication Research (IAMCR) is the worldwide professional organization in the field of media and communication research. This is a non-governmental organization (NGO) that has maintained official relations with UNESCO since 1957. According to scholars from all over the world and regional associations that bring us together, the IAMCR is the instance across which we may exert an influence on the definition of an international agenda about media and communication. The associations representing the Ibero-American space consider the Congress IBERCOM2013 to be the suitable context to advance the establishment of a scientific and political agenda that calls for a great influence of the area on IAMCR. The meeting is held toward this objective.